By Aaron Templer
Branding happens in three stages:
- What you think you’re gonna get
- What you actually get
- What you’re gonna do about it
Building a brand is about asking and answering three questions:
- What do I/we do well?
- How I/do we do it differently?
- Why does it matter?
And managing a brand is about one thing:
- Inspiring a shared vision.
Will that work?