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Where We Stand
Clients
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A Triumph of Hope:
Why Social Media Should Leave Your Marketing Department – and Where it Should Go – in 2021
Part One: Marketers (Still) Don’t Do Data
Part Two: Time to Come Clean: Organic Social Media Marketing Doesn’t Work
Part Three: Untethering the Intractable: Undoing Marketers’ Confirmation Biases
Part Four: The Case for Social Media in Customer Care
Part Five: The Shift from Social Media Marketing to Social Care
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