A Triumph of Hope:

Why Social Media Should Leave Your Marketing Department – and Where it Should Go – in 2021

 

Part One: Marketers (Still) Don’t Do Data

Part Two: Time to Come Clean: Organic Social Media Marketing Doesn’t Work

Part Three: Untethering the Intractable: Undoing Marketers’ Confirmation Biases

 

Part Four: The Case for Social Media in Customer Care

Part Five: The Shift from Social Media Marketing to Social Care

 

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