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A Triumph of Hope

Part One: Marketers (Still) Don’t Do Data

Our five-part series begins with a look into social media marketing moving into 2021 as we examine the marketing industry’s ongoing data challenge.
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A Triumph of Hope

Part Two: Time to Come Clean About Organic Social Marketing

In part two, we examine data to demonstrate the ineffectiveness of social media marketing — something too many marketers seem to ignore.
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A Triumph of Hope

Part Three: Undoing Marketers’ Confirmation Biases

Moving off of our biases is much easier said than done. In this post, we offer suggestions for what exactly we should do about it.
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A Triumph of Hope

Part Four: The Case for Social Media in Customer Care

Part Four: The Case for Social Media in Customer Care This the fourth in a five-part series that looks into...
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A Triumph of Hope

Part Five: The Shift from Social Media Marketing to Social Care

Part Five: The Shift from Social Media Marketing to Social Care Header Photo by Dawid Zawiła on Unsplash This is...
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Random

Marketing in the time of COVID-19

The American Marketing Association reached out to several branding and marketing people and firms (including yours truly) and asked what...
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Leadership Three Over Four Approach

Three Over Four on the Innovative Agency Podcast

Had the pleasure of having a dialog with the Innovative Agency podcast last week. We talked about leadership, marketing, and...
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Leadership Professional Services Marketing Three Over Four Approach

A Professional Services Marketing Approach That Might Surprise You

It was a privilege to deliver a Professional Services Marketing course at the Chicago headquarters of the American Marketing Association...
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