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In part two, we examine data to demonstrate the ineffectiveness of social media marketing — something too many marketers seem…

Moving off of our biases is much easier said than done. In this post, we offer suggestions for what exactly…

Part Four: The Case for Social Media in Customer Care This the fourth in a five-part series that looks into…

Part Five: The Shift from Social Media Marketing to Social Care Header Photo by Dawid Zawiła on Unsplash This is…

The American Marketing Association reached out to several branding and marketing people and firms (including yours truly) and asked what…

Had the pleasure of having a dialog with the Innovative Agency podcast last week. We talked about leadership, marketing, and…

It was a privilege to deliver a Professional Services Marketing course at the Chicago headquarters of the American Marketing Association…

November marks nine years since Aaron Templer launched his own branding and marketing firm. He and a group of marketing…