Part One: Marketers (Still) Don’t Do Data
Aaron Templer
/ February 15, 2021
Our five-part series begins with a look into social media marketing moving into 2021 as we examine the marketing industry’s…
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Part Two: Time to Come Clean About Social Media Marketing
Aaron Templer
/ February 15, 2021
In part two, we examine data to demonstrate the ineffectiveness of social media marketing — something too many marketers seem…
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Part Three: Undoing Marketers’ Confirmation Biases
Aaron Templer
/ February 15, 2021
Moving off of our biases is much easier said than done. In this post, we offer suggestions for what exactly…
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Part Four: The Case for Social Media in Customer Care
Aaron Templer
/ February 15, 2021
Part Four: The Case for Social Media in Customer Care This the fourth in a five-part series that looks into…
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Part Five: The Shift from Social Media Marketing to Social Care
Aaron Templer
/ February 15, 2021
Part Five: The Shift from Social Media Marketing to Social Care Header Photo by Dawid Zawiła on Unsplash This is…
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Marketing in the time of COVID-19
Aaron Templer
/ April 16, 2020
The American Marketing Association reached out to several branding and marketing people and firms (including yours truly) and asked what…
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Three Over Four on the Innovative Agency Podcast
Aaron Templer
/ May 24, 2019
Had the pleasure of having a dialog with the Innovative Agency podcast last week. We talked about leadership, marketing, and…
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A Professional Services Marketing Approach That Might Surprise You
Aaron Templer
/ August 10, 2018
It was a privilege to deliver a Professional Services Marketing course at the Chicago headquarters of the American Marketing Association…
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