Social Capital Social web Three Over Four Approach

Not the viral you were hoping for

Don’t you love the surveys like this one that pit congress approval ratings against things like lice and (worse) replacement…
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Leadership Three Over Four Approach

Practice helps understand influence

To the creative process, practice is critical. I’ve long been intrigued by the notion that artists (like athletes) spend 95%…
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Branding Leadership Three Over Four Approach

Extraordinary expectations. Or none at all. Whatever.

I play percussion for a South Asian dance troupe. Many of the dancers are young women with such high energy…
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Branding Marketing Three Over Four Approach

No more. No less.

Last year, I busted out a few guest posts for the blog Please Feed The Animals. When I asked Erik…
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Branding Marketing Three Over Four Approach

Shame on the brand? Or shame on the agency?

Are values solely the domain of the client? The brand? Watch this video. Maybe not new to many of you,…
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Creative Mind Three Over Four Approach

How artists can make the rest of the world listen

We need to listen to artists. If you’re an artist this isn’t news. But it is, apparently, a fully baffling…
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Branding Three Over Four Approach

3-3-1 Brand Strategy

Let’s get to the simple side of complexity. Try this on for size, fellow branding geeks. Branding happens in three…
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Branding Presenting Social web

Remarkable, thy hair is red

A remarkable person has just landed a guest columnist gig with Entrepreneur Magazine. Erika Napolefuckintano. The Readhead. I say Entrepreneur…
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