Three Over Four’s unique expertise with leadership and influence gives us a powerful frame to understand which marketing levers drive funnel conversions for sales, and which build community for engagement. It’s an important difference when building brands and marketing and a difference you won’t find in other firms.
Digital marketing does not mean distanced marketing. We find opportunities for connection as much as we find opportunities for sales.
(Shout out to the brilliant mind of Nichole Kelly for the headline.)
Working with [founder Aaron Templer and his team] was like working with a colleague, not an agency. Because we shared an intellectual curiosity about the project, we were able to hurdle strategic obstacles and accomplish program goals with ease. Even when they came to me about budget, it was never in a contrarian spirit. No battles, just brainstorming.
Andrew Cole Program Manager, Colorado Secretary of State’s Office
Unlike other brand and digital agencies, we’re not for everyone. We add value when the investment in your story and the people needed to spread it is just as important as anything else you do.
For organizations large and small, Three Over Four borrows from the leadership discipline as much as the marketing one when executing on our branding and marketing services. Why? Because we’re interested in influence driving our expertise-built, data-informed plans and campaigns. When it comes time for implementation, we establish long term digital reporting and maintenance that measures activities, feedbacks to improvement loops, and holds us accountable.
[Founder Aaron Templer] brings coherence to an organization’s overall messaging strategy. The brand manifesto that Aaron produced for our undergraduate college spoke to our core values, our service commitments, and our expectations for staff and faculty interactions with students and their families. Aaron studied us with great care, and as a result generated a meaningful plan of action.
Stuart J. Sigman, Ph.D. Former Provost and Dean, Liberal Arts University
Our strategy-first brand and digital marketing process typically starts with our unique brand model: A five-to-eight dimension platform that articulates your brand’s story, unique position, potential and current stakeholders and their journeys, and why they should care about your solutions. It’s a model that inspires brand ambassadors inside and outside of your organization, not just your marketing department.
In other words, our brands are built for everyone in your organization, because everyone builds great brands.
Because our highly integrated marketing communications plans launch from a solid brand platform, you can think of your marketing as coaching your audience: We align their goals with yours, their needs with your solutions.
Because ours is such a flexible business model, partnering with Three Over Four means your marketing plan will be right for your business context, not your agency’s. Our branding and marketing services are tactic-neutral. If we need to do puppet shows to reach your audience, that’s what we’ll do. (By the way, this is not a fictional scenario.)
[Founder Aaron Templer’s] presence and skill were invaluable at the early stages of my enterprise. His thoughtful guidance helped to bring forth a memorable name along with a brand that is now building a community of supporters and followers which continues to grow and connect with us in wonderful ways.
Tom Fanning Founder, Boomzaa
Three Over Four implements and executes brand and marketing communications plans with a model born of the Free Agent Age. We pull together the right team for the project: right talented, right sized, right experienced, and right budgeted.
This stands in contrast to the traditional marketing agency approach. Your team is built for you, delivering stronger value than traditional agencies. It’s also a much more agile model: If a campaign or a tactic isn’t working, we can pivot resources quickly into different areas.
We scale flexibly and quickly for our clients. We’re a fully capable full services agency suitable for a wide range of campaigns across many brand and marketing areas:
Brand and product naming
Brand and product tag lines
Logos and graphic identities
Website design and development
Traditional and digital advertising
Social media management
Leadership and team-building consulting
Cultural change training
In-house creative department management and talent flow consulting
Creative process management
Agency vetting and management
Search: SEO and SEM
Analytics, ROI, and KPI measurements and tracking
Sales planning and integration (deal flow, materials, training, tracking)
[Three Over Four founder Aaron Templer] is a tremendously talented consultant and his approach and style bring forth great outcomes. When I started Go Code Colorado, I had no idea how to explain a first-of-its-kind government-funded civic software apps challenge that was designed to spur economic development. Enter Aaron. More than just create a tag line, brand name, and all the marketing collateral you’d expect, Aaron gave Go Code Colorado life—a brand everyone involved could believe in. He’s an unassuming marketing professional who gets things done.
Brian Gryth Delivery Manager, Ad Hoc and Founder/Former Program Manager, Go Code Colorado
Because influence is the intersection between marketing and leadership, Three Over Four also consults in the area of leadership development. Past engagements include:
Contact us to learn more.