Digital Marketing

The Three Over Four Way

Three Over Four's Exclusive Digital Marketing Model:

Three Over Four's copyrighted Merge Lane Digital logo
Three Over Four's digital marketing model, called Merge Lane Digital, uses a highway metaphor. It is comprised of three main areas: Build the Infrastructure, Map the Road, and Merge In. Build the Infrastructure involves installing, configuring, and connecting the marketing stack such as CRM, Email Platform, Analytics and Reporting, Ad Platforms, CMS, Landing Pages, and Website Accessibility. Map the Road involves listening, learning, and defining the customer journey: Keyword ranks and scores, decision cycles, buying cycles, re- and up-selling, and segmentation. Merge In is the execution of integrated campaigns: SEO (Accessibility, Onsite, and Offsite), Content Blog Posts, Videos, Case Studies, etc.), Email List Curation, Journeys, Automations, Newsletters, etc.), Performance Ads Social, Google/Search, Retargeting, etc.), Experience (Webinars, Help Content, Tutorials, etc.), and Engagement E-Commerce UX, Post Sale Communications, Social Media, etc.).

Hard truth: Customers don’t care about channels and funnels.​

Those are marketers’ constructs that actually have little relevance from the buyer’s perspective.

Three Over Four’s approach to digital marketing is to merge into the lanes that your customers, clients, patients, and stakeholders (let’s call them customers for now) are traveling.

To merge: Listen and observe, adjust speed, and become a part of the flow to optimize their experience.

Merge Lane Digital© customer-builds as opposed to customer-uses. That means that by offering information and answers that your customers want and need, when they want and need it, Merge Lane Digital© offers a much better approach than forcing customers into some kind of unnatural stage of compliance that you or your agency invents.

That’s the essence of Merge Lane Digital©. It will transform your digital marketing efforts, and it’s only available with Three Over Four as your digital marketing agency.

 

Sample Packages

We’ve created three basic Merge Lane Digital© packages to start the conversation. Each context is unique, of course, and so our final plans are customized for you. Tactics, frequency, custom installs, and other areas will vary. Let’s chat about a custom Merge Lane Digital© marketing plan that’s right for you.

You’ll talk with the founder, Aaron. Not a sales rep.

THE BASICS

Make | Build/Configure/Install:

CRM
Email Platform
Analytics + Reporting
Ad Platforms
CMS
Landing Pages
Website Accessibility

Map | Listen, Learn, Define:

Keyword Ranks and Scores
Decision Cycles
Buying Cycles
Re- and Up-Selling Context
Segmentation

Execute:

SEO
Accessibility
Onsite
Offsite

Content
Blog Posts (2x Month)
Video (1x Year)
Case Studies

Email
List Curation
2 Journeys
4 Automations
Newsletter (1x Month)

Performance Ads
Social
Google/Search
Retargeting

Experience
Webinars
Help/Tutorials

Engagement
E-commerce UX
Loyalty Programs
Post-Sale Communications

Reporting
1x Month
Static Dashboard
Live, Anytime Dashboard Access
Essential Findings

LEVEL 2

Make | Build/Configure/Install:

CRM
Email Platform
Analytics + Reporting
Ad Platforms
CMS
Landing Pages
Website Accessibility

Map | Listen, Learn, Define:

Keyword Ranks and Scores
Decision Cycles
Buying Cycles
Re- and Up-Selling Context
Segmentation

Execute:

SEO
Accessibility
Onsite
Offsite

Content
Blog Posts (4x Month)
Video (4x Year)
Case Studies

Email
List Curation
4 Journeys
6 Automations
Newsletter (2x Month)

Performance Ads
Social
Google/Search
Retargeting

Experience
Webinars
Help/Tutorials

Engagement
E-commerce UX
Loyalty Programs
Post-sale Communications

Reporting
1x Month
Static Dashboard
Live, Anytime Dashboard Access
Expanded Narrative Findings

LEVEL 3

Make | Build/Configure/Install:

CRM
Email Platform
Analytics + Reporting
Ad Platforms
CMS
Landing Pages
Website Accessibility

Map | Listen, Learn, Define:

Keyword Ranks and Scores
Decision Cycles
Buying Cycles
Re- and Up-Selling Context
Segmentation

Execute:

SEO
Accessibility
Onsite
Offsite

Content
Blog Posts (4x Month)
Video (4x Year, Monthly Social Media Video Content)
Case Studies

Email
List Curation
8+ Journeys
10+ Automations
Newsletter (4x Month)

Performance Ads
Social
Google/Search
Retargeting

Experience
Webinars
Help/Tutorials

Engagement
E-commerce UX
Loyalty Programs
Post-sale Communications

Reporting
1x Month
Static Dashboard
Live, Anytime Dashboard Access
Expanded Narrative Findings

Generate New Customer Flows

USP Dental's two main offices: Romeoville and Palos Heights logos

Thanks to Three Over Four, there has been an impressive new flow of patients. They have created a new environment that provides a quality experience.

Umang Patel

Owner/CEO/Dentist, USP Dentail via Clutch.io

Digital Marketing Integrated With Brand Strategy

Brand strategy isn’t some add-on for Three Over Four. We were born performing brand strategy, and it remains a core offering. Our unique approach to branding delivers an easy-to-use-and-understand “platform” from which all marketing activities—like your Merge Lane Digital™ activities—are launched, aligned, and integrated, maximizing ROI. And it can scale to meet different scopes.

Go Deeper

Check out some posts about our approach.

Enough about us.

.

Let's talk about you.

Talk with founder Aaron.

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