Digital Marketing
The Three Over Four Way
Three Over Four's Exclusive Digital Marketing Model:
Hard truth: Customers don’t care about channels and funnels.
Those are marketers’ constructs that actually have little relevance from the buyer’s perspective.
Three Over Four’s approach to digital marketing is to merge into the lanes that your customers, clients, patients, and stakeholders (let’s call them customers for now) are traveling.
To merge: Listen and observe, adjust speed, and become a part of the flow to optimize their experience.
Merge Lane Digital© customer-builds as opposed to customer-uses. That means that by offering information and answers that your customers want and need, when they want and need it, Merge Lane Digital© offers a much better approach than forcing customers into some kind of unnatural stage of compliance that you or your agency invents.
That’s the essence of Merge Lane Digital©. It will transform your digital marketing efforts, and it’s only available with Three Over Four as your digital marketing agency.
Sample Packages
We’ve created three basic Merge Lane Digital© packages to start the conversation. Each context is unique, of course, and so our final plans are customized for your context. Tactics, frequency, custom installs, and other areas will vary. Let’s chat about a custom Merge Lane Digital© marketing plan that’s right for you.
THE BASICS
Make | Build/Configure/Install:
CRM
Email Platform
Analytics + Reporting
Ad PlatformsCMS
Landing Pages
Website Accessibility
Map | Listen, Learn, Define:
Keyword Ranks and Scores
Decision Cycles
Buying Cycles
Re- and Up-Selling Context
Segmentation
Execute:
SEO
Accessibility
OnsiteOffsite
Content
Blog Posts (2x Month)
Video (1x Year)Case Studies
Email
List Curation
2 Journeys
4 Automations
Newsletter (1x Month)
Performance AdsSocial
Google/SearchRetargeting
ExperienceWebinarsHelp/Tutorials
EngagementE-commerce UXLoyalty Programs
Post-Sale Communications
Reporting
1x Month
Static DashboardLive, Anytime Dashboard Access
Essential Findings
LEVEL 2
Make | Build/Configure/Install:
CRM
Email Platform
Analytics + Reporting
Ad Platforms
CMS
Landing Pages
Website Accessibility
Map | Listen, Learn, Define:
Keyword Ranks and Scores
Decision Cycles
Buying Cycles
Re- and Up-Selling Context
Segmentation
Execute:
SEO
Accessibility
Onsite
Offsite
Content
Blog Posts (4x Month)
Video (4x Year)Case Studies
Email
List Curation
4 Journeys
6 Automations
Newsletter (2x Month)
Performance Ads
Social
Google/Search
Retargeting
Experience
WebinarsHelp/Tutorials
Engagement
E-commerce UXLoyalty Programs
Post-sale Communications
Reporting
1x Month
Static DashboardLive, Anytime Dashboard Access
Expanded Narrative Findings
LEVEL 3
Make | Build/Configure/Install:
CRM
Email Platform
Analytics + Reporting
Ad Platforms
CMS
Landing Pages
Website Accessibility
Map | Listen, Learn, Define:
Keyword Ranks and Scores
Decision Cycles
Buying Cycles
Re- and Up-Selling Context
Segmentation
Execute:
SEO
Accessibility
Onsite
Offsite
Content
Blog Posts (4x Month)
Video (4x Year, Monthly Social Media Video Content)
Case Studies
Email
List Curation
8+ Journeys
10+ Automations
Newsletter (4x Month)
Performance Ads
Social
Google/Search
Retargeting
Experience
Webinars
Help/Tutorials
Engagement
E-commerce UX
Loyalty Programs
Post-sale Communications
Reporting
1x Month
Static Dashboard
Live, Anytime Dashboard Access
Expanded Narrative Findings
Three Over Four provided insights that we couldn’t see ourselves. They also had insights into other companies’ positions and how that affected us. Their team was incredibly strategic with their direction and feedback.
Client: Mark Williams, Past Board Chairman, The Partner Alliance for Safer Schools
Digital Marketing Integrated With Brand Strategy
Brand strategy isn’t some add-on for Three Over Four. We were born performing brand strategy, and it remains a core offering. Our unique approach to branding delivers an easy-to-use-and-understand “platform” from which all marketing activities—like your Merge Lane Digital™ activities—are launched, aligned, and integrated, maximizing ROI. And it can scale to meet different scopes.
Enough about us.
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