Three Over Four’s original approach to branding is strategy-led, informed by research, and results in an easy-to-use-and-understand “platform” from which all marketing tactics can launch in an aligned and integrated way.
Three Over Four brands pull it all together. We make sense of complexity.
Many people think that branding’s just logo design and colors. It’s a lot deeper than that. Three Over Four provided insights that we couldn’t see ourselves. Their team was incredibly strategic with their direction and feedback. Understand that what you’ll get from an engagement with Three Over Four is a long-term strategy.
– Brand and Organization Assimilation –
Growth, Goals, Strategy
GTM Motion
– Secondary Research –
Market
Competition & Keyword Reports
– Primary Research –
Internal Discovery
External Discovery
Individual and Group
Online Surveys
Behavior Observation
Positioning
Architecture
Purpose Statement
Belief Statement
Manifesto
Messaging
Naming
Brand Energy Lines
Customer Personas
Customer Journeys
Identity Design
– Deliverables –
Full Report & Recommendations
1-Screen/Page Brand Canvas
Integrated Launch Plans
Facilitated Meetings & Retreats
Training
Brand Package Designs
Environmental Designs
Template Designs
The Three Over Four branding approach is different in three important ways:
Marketers don’t like to say it, but branding and rebranding is as much about change leadership as it is about savvy marketing. Three Over Four’s leadership background gives us skills like empowering ownership and agency among constituents for better brand implementation.
As we uncover brand dimensions, we spend as much time with the internal leaders of the brand as external customers. After all, great brands are the result of excellent brand management, so belief in the brand is paramount.
Brands and identities are too important to leave up to a certain number of revisions. Our branding is revised until our clients are satisfied, not constrained to a certain number of revisions.
Unlike other agencies, Three Over Four revises brand strategies, names, and logos to client satisfaction, not a specific number of revisions.
Your brand, name, and identity is far too important to constrain to three rounds.
We provide plenty of guardrails along the way so no one is overwhelmed with options. And if this is the first time in the sausage factory, we’ll help you make sense of it all.
But our brands are crafted until they’re right. We’re that dedicated to the most important dimension of your marketing communications.
And, frankly, we’re that confident in our ability to deliver.
More than just creating a brand name, Three Over Four gave our brand life—a brand everyone involved could believe in.
