A clear process. An outcome that integrates. Revised until it’s right.

Three Over Four’s original approach to branding is strategy-led, informed by research, and results in an easy-to-use-and-understand “platform” from which all marketing tactics can launch in an aligned and integrated way. 

Three Over Four brands pull it all together. We make sense of complexity.

Insights You Can't See Yourself

Fusionbox logo

Many people think that branding’s just logo design and colors. It’s a lot deeper than that. Three Over Four provided insights that we couldn’t see ourselves. Their team was incredibly strategic with their direction and feedback. Understand that what you’ll get from an engagement with Three Over Four is a long-term strategy.

Ivy Hastings

CEO, Fusionbox via

Our Process


– Brand and Organization Assimilation –
Growth, Goals, Strategy
GTM Motion

– Secondary Research –
Competition & Keyword Reports

– Primary Research –
Internal Discovery
External Discovery
Individual and Group
Online Surveys
Behavior Observation

Platform Creation



Purpose Statement

Belief Statement




Brand Energy Lines

Customer Personas

Customer Journeys

Identity Design

– Deliverables –

Full Report & Recommendations

1-Screen/Page Brand Canvas


Integrated Launch Plans

Facilitated Meetings & Retreats


Brand Package Designs

Environmental Designs

Template Designs

Some Brand Strategy Engagements:

How we're different

The Three Over Four branding approach is different in three important ways:

until it's right.

Unlike other agencies, Three Over Four revises brand strategies, names, and logos to client satisfaction, not a specific number of revisions.

Your brand, name, and identity is far too important to constrain to three rounds.

We provide plenty of guardrails along the way so no one is overwhelmed with options. And if this is the first time in the sausage factory, we’ll help you make sense of it all.

But our brands are crafted until they’re right. We’re that dedicated to the most important dimension of your marketing communications.

And, frankly, we’re that confident in our ability to deliver.

Give Your Brand Life

More than just creating a brand name, Three Over Four gave our brand life—a brand everyone involved could believe in.

Brian Gryth

(Former) Program Director, State of Colorado via
The Three Over Four team, laughing together while sitting on tall chairs in front of a nice bar.

Get the full picture on full service.

Branding is a but a piece to Three Over Four’s solutions.

Learn more about our capabilities.

Go Deeper

Check out some posts about our approach to branding.

Enough about us.


Let's talk about you.

Meet with 3O4’s founder, Aaron. Not a sales rep.