
Without a sound integrated marketing communications strategy, costs can spiral. Shuffling along a lot of stuff not very well is a common indicator that strategy is needed, or at least a strategy overhaul is needed. With a sound strategy, on the other hand, marketing activities align and integrate, ensuring that no one tactical area does all the heavy lifting.
Three Over Four was born from strategy. We’re a blend of client-side and agency-side experience, as strategists as well as strategy consultants, seeing the needs of both sides of the table. We’ve honed our process of integrated marketing communications (marcom) with this unique perspective and across 15 years as an agency.
For us, it all starts with working together to get clear on five simple, integrated choices (inspired by business strategist Roger Martin):
Where is your market? Where are your customers?
What problem/s are you solving? How are you doing it differently?
What are the digital/programmatic roadblocks? Are the social constructs amenable?
Does the budget match the required costs?
What is the estimated cost-per-lead and acquisition? Does the ROI add up?
From there, we identify the key areas of concern that drive your marketing efforts, audit them, gather the data, make recommendations, and chart out a new path forward. We’ll help you visualize your marketing effort’s key areas of concern as interconnected and anchored by four domains—Strategy, Brand, Execution, and Management—and we’ll emphasize the areas most in need of addressing to pull your marketing communications together. Here’s an illustration:
Three Over Four basically took over all our marketing and website responsibilities. Our funding grew over 1,000% as a direct result.
Client: Ivy Hastings, CEO, Fusionbox
We’re born from strategy, bringing a blended client- and agency-side perspective to our engagements. One thing we’ve learned along the way: The more that the team who’s charged with managing and executing your campaigns is aligned with strategy, the more effective the execution.
As a client put it, working with us to implement and execute is like “working with a “colleague, not an agency … [we’re] able to hurdle strategic obstacles and accomplish program goals with ease … never in a contrarian spirit. No battles, just brainstorming.”