Strategy is an adjective that shouldn’t be necessary when describing marketing services. At least it isn’t for us.
We build and manage brands and marketing communications plans that are optimized for the digital world and pinned to our clients’ situations, budgets, and goals. The only way to do that is strategically.
Brand strategy for the rest of us. Graspable, usable platforms that work to align all marketing tactics for maximum effectiveness. Names, identities, and stories that engage across today’s vast marketing landscape.
Our unique model, Merge Lane Digital©, returns more value to our clients because we’re pinned to customer journeys, not a forced model. And because we’re strategy-led, tactics integrate for maximum effectiveness.
The Three Over Four business model takes the pressure of execution off the table, meaning we’re objective when creating integrated marketing plans for our clients. Digital and traditional marketing tactics are recommended in your best interest, not your agency’s.
Today, public and media relations are critical components to a complete digital marketing suite, particularly for offsite SEO—authority scores and backlinks. We’ve also helped client with reputation management, bringing a digital marketing mindset to PR activities.
Lead generation increased over 300%. Program enrollments increased over 135%. Most importantly, my team became skilled in using the system and energized by the new brand messaging.
Client: Kelsey Johnston, (former) Executive Direction, Executive Education, University of Denver
