Marketing Services

Led by Strategy, in a World Where All Marketing is Digital Marketing

When it comes to full-service marketing communications, if it isn’t strategic, it isn’t effective.

Strategy is an adjective that shouldn’t be necessary when describing marketing services. At least it isn’t for us.
We build and manage brands and marketing communications plans that are optimized for the digital world and pinned to our clients’ situations, budgets, and goals. The only way to do that is strategically.

Services

Brand Strategy

Brand strategy for the rest of us. Graspable, usable platforms that work to align all marketing tactics for maximum effectiveness. Names, identities, and stories that engage across today’s vast marketing landscape.

  • Positioning
  • Architecture
  • Names
  • Messages
  • Customer Personas
  • Logos + Identities

Digital Marketing

Our unique model, Merge Lane Digital©, returns more value to our clients because we’re pinned to customer journeys, not a forced model. And because we’re strategy-led, tactics integrate for maximum effectiveness.
  • Content Marketing
  • SEO/SEM
  • Email Marketing
  • Performance Advertising
  • Data and Analytics
  • WordPress Website Design and Maintenence

Marketing Communications Planning & Consulting

The Three Over Four business model takes the pressure of execution off the table, meaning we’re objective when creating integrated marketing plans for our clients. Digital and traditional marketing tactics are recommended in your best interest, not your agency’s.

  • Auditing
  • Integrated Marketing Communications Consulting
  • Integrated Marketing Communications Plans

Public and Media Relations

Today, public and media relations are critical components to a complete digital marketing suite, particularly for offsite SEO—authority scores and backlinks. We’ve also helped client with reputation management, bringing a digital marketing mindset to PR activities.

  • PR Planning and Execution
  • Media Relations Planning and Execution

Energize Your Brand

Three Over Four client University of Denver

Lead generation increased over 300%. Program enrollments increased over 135%. Most importantly, my team became skilled in using the system and energized by the new brand messaging.

Kelsey Johnston

(Former) Executive Direction, Executive Education, University of Denvercutive Education, University of Denver, via Clutch.io

A Digital-First Team

Independent and with a digital-first orientation. Meet with us to learn more about our chops.

Meet the team. Not a sales rep.

Go Deeper

Check out some posts about our approach.

News and Buzz

In the news and in our opinion

Enough about us.

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Let's talk about you.

Chat directly with Aaron, the founder.

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