Part One: Marketers (Still) Don’t Do Data

Part One: Marketers (Still) Don’t Do Data

A Triumph of Hope
Part One: Marketers (Still) Don’t Do Data This is the first in a five-part series that looks into social media marketing moving into 2021. Part One examines the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing. In Part Two we’ll take a look at some data demonstrating the ineffectiveness of social media marketing that all too many marketers seem to want to ignore. Part Three makes some suggestions on what exactly we should do about it. Part Four takes one of these suggestions and fleshes it out: move social out of marketing and into customer care. Part Five outlines the key to making this shift. Social media marketing effectiveness data is top-of-mind for me these days.…
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Part Two: Time to Come Clean About Social Media Marketing

Part Two: Time to Come Clean About Social Media Marketing

A Triumph of Hope
Part Two: Time to Come Clean: Organic Social Media Marketing Doesn’t Work This is the second in a five-part series that looks into social media marketing moving into 2021. Part One examined the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing. In this part we take a look at some data demonstrating the ineffectiveness of social media marketing that all too many marketers seem to want to ignore. Part Three makes some suggestions on what exactly we should do about it. Part Four takes one of these suggestions and fleshes it out: move social out of marketing and into customer care. Part Five outlines the key to making this shift. Social media marketing effectiveness data is top-of-mind for…
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Part Three: Undoing Marketers’ Confirmation Biases

Part Three: Undoing Marketers’ Confirmation Biases

A Triumph of Hope
Part Three: Untethering the Intractable: Undoing Marketers’ Confirmation Biases This is the third in a five-part series that looks into social media marketing moving into 2021. Part One examined the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing. Part Two took a look at some data demonstrating the ineffectiveness of social media marketing that all too many marketers seem to want to ignore. This post makes some suggestions on what exactly we should do about it. Part Four takes one of these suggestions and fleshes it out: move social out of marketing and into customer care. Part Five outlines the key to making this shift. Social media marketing effectiveness data is top-of-mind for me these days.…
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Part Four: The Case for Social Media in Customer Care

Part Four: The Case for Social Media in Customer Care

A Triumph of Hope
Part Four: The Case for Social Media in Customer Care This the fourth in a five-part series that looks into social media marketing moving into 2021. Part One examined the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing. In Part Two we took a look at some data demonstrating the ineffectiveness of social media marketing that all too many marketers seem to want to ignore. Part Three made some suggestions about what exactly we should do about it. Now we take one of these suggestions and flesh it out: move social out of marketing and into customer care. Part Five outlines the key to making this shift. Social media marketing effectiveness data is top-of-mind for me…
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Part Five: The Shift from Social Media Marketing to Social Care

Part Five: The Shift from Social Media Marketing to Social Care

A Triumph of Hope
Part Five: The Shift from Social Media Marketing to Social Care Header Photo by Dawid Zawiła on Unsplash This is the last in a five-part series that looks into social media marketing moving into 2021. Part One examined the marketing industry’s ongoing challenge with understanding and processing its data, and how this contributes to poor decision-making related to social media marketing. Part Two took a look at some data demonstrating the ineffectiveness of social media marketing that all too many marketers seem to want to ignore. Part Three made some suggestions on what exactly we should do about it. Part Four takes one of these suggestions and fleshes it out: move social out of marketing and into customer care. This last post articulates the keys to making this shift. Social media…
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