Category: Three Over Four Approach

Rare is the mind that can develop strategic directions within a diverse company. Or a new financial tranche for financial advantages. Or data mine new customer buying preferences. Rare also is the mind that can make a logo represent a company’s vision. Or an ad headline that sticks and spreads. Or tell a story through a viral video. But the most critical mind to any enterprise’s talent pool is the mind that understands the importance of all those activities. And that can create aligned plans to pull them together. (more…)

A few words (very few) on communicating. Effective creative execution is about telling stories, facilitating a discussion about them, and in the end, showing an innovative enterprise at work. It's not at all about tag lines. And presentations? They should help, not hurt. Enough said.