Category: Random

I'm pleased to announce that Inc.com has accepted me as a contributing columnist. My column, Community and Conversion, explores the intersection of leadership and marketing. This is keen interest of mine, a differentiator for Three Over Four, and the main thrust of my book Leading in a Social World. The name of the column comes from Nichole Kelly, a marketing exec in the DC/Baltimore area. Nichole's work for a debt relief organization caught my eye as a strong example of building social capital in social media, and I interviewed her for my book. She sees her work as community building more than marketing, and told me that “recognizing opportunities for human connection is very different from opportunities for conversion." What a gem of a thought. Nichole is actually featured in…

Thought leadership of Leading through Challenging Times focuses on emotional intelligence. Want to influence through tough times? Learn to manage emotions. Three Over Four does lead gen and content marketing for the Executive Education unit at the University of Denver’s Daniels College of Business. One of the great things about this client, beside their concise name, is that we get to learn. It’s a 24-7-365 class proxy of some incredible content tailored specifically for working professionals. And their orientation around leadership aligns perfectly with our strengths. So it’s a good fit for both of us. This month we’re creating content around a leadership topic relevant to just about all of us: Empower to Perform: Leadership strategies for empowering people to rise up to business challenges. We interviewed Mark Gasta, former…