Song of my SEO: What if you are large? What if you contain multitudes?

Branding, Reputation Management, Three Over Four Approach
My father wasn’t much of an arts and entertainment kind of guy and he had but a few jokes at his disposal. One of them was a Bill Cosby take on doing drugs. Goes something like this: “People say that drugs enhance your personality. Yes, but… what if you’re an asshole?” So to be discovered on Google I should be consistent. Be a one-note blogger. Write myopic web copy. Yes, but… what if I’m multitudinous? What if the value I add to clients and the world is an ability to connect and align seemingly disparate data points into a cohesive and effective strategy that uncovers efficiencies and new ideas? What if I see branding as much about leadership as marketing? What if I find as much professional inspiration from Walt…
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Strategy, branding and health care: Why values go beyond benevolence

Branding, Marketing, Reputation Management, Three Over Four Approach
Ed Stein,, reprinted with permission If the current dialog about health care reform can teach us anything, it highlights the importance of figuring out our values. We all know the importance of inside-out strategic planning (and brand development, for those who consider them separate). The enterprise values, vision, and mission (brand) should be a collective exercise. Involve as many people as possible. Hold retreats, perform exercises, play games, put the words of participants on giant sticky notes. Transform the more insightful quotes into pictures on the graphical strategy map. Include verbatims in the final deliverable. Stage-gate the process by communicating back to the larger enterprise during development. And we’ve all seen the process devolve and the gears grind. Collaboration turns into open season across units: operations launch scuds at…
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Connected lessons: when should we forgive?

Marketing, Reputation Management
I connect things. I’m wired to. Sometimes it’s powerful, and sometimes it unnecessarily complicates. It can make for good integrated plans, but it can also result in tangled communications. The past few weeks have been powerful. I’ve reconnected with two long-lost friends. One's a guitarist I met while attending Berklee College of Music, the other a magazine editor I worked with for a short stint in my career. The guitarist moved back to Israel, the editor moved a few blocks away from me. The guitarist I found on Facebook, the editor I found at the neighborhood frozen custard shop. International, hyperlocal. The reach of social media, the power of sugar and cream. Two very different people with whom I shared important times during transitional periods in my life. I learned…
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Culture eats strategy for lunch

Reputation Management
It’s like a unknown, unmapped compound straight out the X Files. Newmont has built a community in the middle of Ghanaian nowhere for its western expat employees at Ahafo. A pristine suburbia with driveways, lawns, playgrounds, sidewalks, concrete curbs. Flower pots on porches. And a community center in the middle of it. The gathering place for middle management to vent frustrations of Denver senior leadership, share stories of near mishaps, talk about home. It was here, drinking beer and eating bar-b-queue, when a concept that’s been bouncing around in my head finally settled. (more…)
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