An evening of shark-tank style pitches, solutions and networking! About this Event ABOUT: AMA Colorado is teaming up with The Lions Project and Cause for Awareness to bring you a marketing competition with a mission. The Denver-area's top marketing talent will compete to help solve real-world marketing challenges faced by local nonprofits. This 90-minute event will also offer attendees a way to connect with local nonprofits and learn how they too can help their community using their professional skill set. WATCH THE COMPETITION: May the best team win! Come watch marketing teams pitch their recommended strategies in one of two challenge categories: social media marketing and content marketing. The teams will present their marketing strategies based on briefs previously provided to them from local nonprofits Spero Recovery Center and Mattersville. STAY TO NETWORK:…
Turning Disorder into Opportunity Now that we have some knowledge of what breaks, what works and what thrives during an unexpected event with an extreme impact like the COVID-19 pandemic and subsequent economic crises, what will we do with this knowledge? As marketers, we can build strategies that don’t just survive but actually gain from disruption. It helps us not only develop value for our organization, but also shows our skills make us indispensable professionals across any situation our company or clients find themselves in. Author Nassim Nicholas Taleb coined the term Antifragile to describe entities and organizations that gain from disorder, and its concepts have been applied to everything from economics to leadership. This interactive virtual training brings those principles to marketing. What’s Included • 3 hours of live…
COVID-19 has shocked many of us into an accelerated timeline for digital transformation as our customers are online like never before, making digital channels the primary (if not only) ways by which customers interact with brands. Moreover, the consequences of the pandemic are unprecedented. No one knows what’s coming next or how the behavior of customers will change next, so marketers must listen to them to be ready to flex to their needs like never before. This 3-hour virtual training session will help you define and sharpen your digital marketing strategy whether your digital marketing function is up and running or if you’re looking to start. Registration Price: $89 3 hours of live instruction (11 a.m. – 2 p.m. CDT) Includes interactive Q&A and hands-on exercises Resources, templates, tips and…
AMA Executive Marketer Community Event - March 12 - Workshop & Reception Speaker: Aaron Templer, Founding Principal, Three Over Four Event Schedule: 4:00pm - 4:15pm - Registration and networking 4:15pm - 5:15pm - Workshop 5:15pm - 5:30pm - Q&A 5:30pm - 6:30pm - Networking/reception Workshop Description: What if we told you nearly 70% of people mostly or always ignore social media posts from brands? And why is it, do you think that your marketing firm hasn’t told you this? As our world becomes socially connected like never before, social capital—measurable, manageable value that’s accessed and shared through social networks—has become an exceedingly accessible and undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you, socially connected systems reject marketing like a…
Marketers are leaders. In fact, we’re often asked to lead some of the most important (and sophisticated) initiatives in our organizations. Take rebrands as an example. What could possibly be more meaningful to an organization than its essential identity, its life-line interface with customers? Yet how many marketing professionals take the time to really hone their leadership skills? We spend the majority of our time thinking about CRM systems, media buying platforms, and design toolkits. Leading significant change like rebranding, new campaigns, budget changes, or major technology shifts requires more than marketing know-how. We need to understand what influences others, especially those over whom we don’t necessarily hold a position of power. This leadership discipline intersects perfectly with marketing: When we learn what influences others inside our organizations, we can…
Digital Marketing Changes Fast. Daily advances in technology mean your digital marketing strategy needs to keep evolving. The AMA Digital Marketing Bootcamp will help you understand the latest best practices and equip you with the insights to stay ahead. Plus, it’s designed to help you prep for the AMA Professional Certified Marketer® Digital Marketing exam, which is a great way to prove your knowledge and feel confident in the work you’re doing. Over two days, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on exercises, you’ll have a chance to network and put your new skills to work, too. Pricing AMA Member: Early Bird (Before 05/14/2020): $1,395 Standard Pricing: $1,495 Standard Pricing:…
Digital Marketing Changes Fast. Daily advances in technology mean your digital marketing strategy needs to keep evolving. The AMA Digital Marketing Bootcamp will help you understand the latest best practices and equip you with the insights to stay ahead. Plus, it’s designed to help you prep for the AMA Professional Certified Marketer® Digital Marketing exam, which is a great way to prove your knowledge and feel confident in the work you’re doing. Over two days, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on exercises, you’ll have a chance to network and put your new skills to work, too. Pricing AMA Member: Early Bird (Before 03/18/2020): $1,395 Standard Pricing: $1,495 Standard Pricing:…
Brand strategy and the process to develop one is critical for business success. In today's crowded landscape, a brand can be the most important asset in your organization. But for some, creating a winning brand—what you do well, how you do it differently, and why it matters—is too opaque and confusing. Big brands and the firms they hire seem to want to keep their processes in the dark. It doesn't have to be. The AMAPS Think Tuesday Workshop facilitator Aaron Templer, Founder and Strategist for Thee Over Four, has developed a model that any marketer can use to develop a winning brand strategy, and anyone in your organization can understand to become a brand advocate. You'll walk away with a model you can use in your organization tomorrow, along with…
