Events

AMA NEXT: Navigate Extraordinary The AMA Leadership Summit brings together our professional chapter leaders from across the country to share insight, encourage each other and inspire our community to build a stronger AMA. It’s a [...]

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Higher ed marketers, whether they realize it or not, are leaders. They must continually influence others to justify budgets, gain a seat at the product innovation table, engage institutions around brand consistency, and more. These [...]

Marketers are leaders. In fact, we’re often asked to lead some of the most important (and sophisticated) initiatives in our organizations. Take rebrands. What could possibly be more meaningful to an organization than its essential [...]

PROFESSIONAL SERVICES MARKETING: AS MUCH ABOUT LEADING AS MARKETING Taking highlights from a 1-day course delivered by the American Marketing Association's Training and Professional Development series, this luncheon event will help those performing marketing functions in [...]

“Conflict builds character. Crisis defines it.” This quote distills much of what we know about leadership into six words. Conflict is not only an unavoidable component of everyday business interactions—it’s an essential ingredient for leadership [...]

Leadership Skill Building Sessions Bring it all together with these powerful leadership skill development presentations. Choose from one of these two sessions geared towards building strong leadership skills to help you succeed in both your professional [...]

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What if we told you nearly 70% of people mostly or always ignore social media posts from brands? And why is it, do you think, that your marketing firm hasn’t told you this? As our [...]

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