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Digital transformation requires understanding what customers really want and their journey through their experience with your product. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment and get comfortable with failure. Join Jose Villa, President of Sensis and expert panelists as they share their perspective on how digital transformation is reshaping all aspects of marketing from brand identity to shifting the balance of paid, owned, earned, shared and leased media to new business models and real-time market research. Help us celebrate Sensis’ 20th Anniversary.       Meet our panelists: Jose Villa, President, Sensis Kathy Keanini Shana Nardecchia, Head of Campaign Execution, Nokia Moderator: Christine Pribilski Monday, October 21, 2019 5:30-7:30PM UT Club 2108 Robert Dedman Dr Austin, TX 78712

Digital Marketing Changes Fast. (October 22-23, 2019) Daily advances in technology mean your digital marketing strategy needs to keep evolving. The AMA Digital Marketing Bootcamp will help you understand the latest best practices and equip you with the insights to stay ahead. Plus, it’s designed to help you prep for the AMA Professional Certified Marketer® Digital Marketing exam, which is a great way to prove your knowledge and feel confident in the work you’re doing. Over two days, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on exercises, you’ll have a chance to network and put your new skills to work, too.

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