Signature Speaker Series: Influence vs. Power: A Marketing Perspective on Leading Anyone, Anywhere

Signature Speaker Series: Influence vs. Power: A Marketing Perspective on Leading Anyone, Anywhere

Marketers are leaders. In fact, we’re often asked to lead some of the most important (and sophisticated) initiatives in our organizations. Take rebrands. What could possibly be more meaningful to an organization than its essential identity, that life-line interface with customers? Leading significant change like rebranding, new campaigns, budget changes, or major technology shifts requires more than marketing know-how. We need to understand what influences others, especially those over whom we don’t necessarily hold a position of power. The good news is that this discipline intersects perfectly with marketing: When we learn what influences others from a leadership perspective we can apply it to our marketing practice as well. In the end, marketers need to understand influence for a variety of reasons, and Influence vs. Power will help marketers at…
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Webinar: Having Difficult Conversations

Webinar: Having Difficult Conversations

“Conflict builds character. Crisis defines it.” This quote distills much of what we know about leadership into six words. Conflict is not only an unavoidable component of everyday business interactions—it’s an essential ingredient for leadership success. Why? While a homogenized, agreeable team may make for a more peaceful workday, experts believe that diverse opinions and well-managed conflict can lead to greater productivity and ultimately, better results. Join host Aaron Templer who will interview David Morelli, SVP of Strategy and Talent Development at PaySimple, to learn how to use challenging conversations to your and your company's advantage.
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Leading In A Social World

Leading In A Social World

What if we told you nearly 70% of people mostly or always ignore social media posts from brands? And why is it, do you think, that your marketing firm hasn’t told you this? As our world becomes socially connected like never before, social capital—measurable, manageable value that’s accessed and shared through social networks—has become an exceedingly accessible and undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you, socially connected systems reject marketing like a body kicking out a virus. Leading In A Social World seeks to encourage anyone who’s using the social web as a way to influence and move people that they need to stop marketing to them and lead them instead, specifically by building and leveraging social…
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