By Aaron Templer
Only a few days after my post on branding re-framed as leadership (which had a short stab at personal branding) my lodestar on this topic Doc Searls linked to a few more posts that he (and now I) found apropos.
I wanted to point people to this one in particular because (a) I love it, and (b) I agree. Big kudos to you, Maureen Johnson. (And you should have whispered it, btw.) We are not brands. We are, indeed, weird. And layered. And multitudinous.
I’m actually working through a brand platform for a client that pivots around an eclectic, multi-layered experience. I turn to New Belgium Brewery as a model for this – a great brand that captures their layered experience. It can be done.
But people aren’t experiences. We experience. People aren’t work. We work.
And people aren’t results. People aren’t products. People aren’t services. We make, and yes, brand those things.