Last year, I busted out a few guest posts for the blog Please Feed The Animals. When I asked Erik Proulx (the curator of the place turned film director and inspiration for me and countless others to have the courage to just friggin’ do stuff that’s important) how many words he thought worked best on PFTA, he said “between 30 and 3000.”

There’s the famous scene from Amadeus: I don’t understand. There are just as many notes as I required. Neither more no less.

And then this nice article from the ever-reposeful Pico Iyer quotes Thoreau: “the man whose horse trots a mile in a minute does not carry the most important messages.”

All reminders for me today:

It’s the story, not the tactics associated with telling it, that makes the brand.

It’s the experience, not the degree to which the brand is mentioned on Twitter, that engages stakeholders.

It’s the work of people, making disciplined decisions over and over again, that inspire ideas.

Rules of thumb are only as good as the brain controlling the hand.
“Henry David Thoreau” under CC license by psd