Alignment

By Aaron Templer

Three Over Four Approach

Inspiration comes to me from a variety of places. None more important than jazz music. And the groove that drives it. Groove is about alignment. Welcoming a variety of voices with humility and aligning them toward a common vision.

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The balanced brain

By Aaron Templer

Three Over Four Approach

Rare is the mind that can develop strategic directions within a diverse company. Or a new financial tranche for financial advantages. Or data mine new customer buying preferences. Rare also is the mind that can make a logo represent a company’s vision. Or an ad headline that sticks and spreads. Or tell a story through a viral video. But the most critical mind to any enterprise’s talent pool is the mind that understands the importance of all those activities. And that can create aligned plans to pull them together.

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Communicating

By Aaron Templer

Three Over Four Approach

A few words (very few) on communicating. Effective creative execution is about telling stories, facilitating a discussion about them, and in the end, showing an innovative enterprise at work. It’s not at all about tag lines. And presentations? They should help, not hurt. Enough said.

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