A Professional Services Marketing Approach That Might Surprise You

By Aaron Templer

Leadership, Professional Services Marketing, Three Over Four Approach

It was a privilege to deliver a Professional Services Marketing course at the Chicago headquarters of the American Marketing Association recently, and I’m really stoked to boil it down for a presentation at a Michiana American Marketing Association event next week. Professional services continues to be an important market segment for Three Over Four, and as we all know: if you truly want to solidify a concept or area of expertise, understanding it well enough to convey it to others is great way to get there. These engagements are great opportunities to share value and also return it to our clients. A funny thing happened along the way. I’ve come to realize that what drives effective professional services marketing isn’t […]

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Practice helps understand influence

By Aaron Templer

Leadership, Three Over Four Approach

To the creative process, practice is critical. I’ve long been intrigued by the notion that artists (like athletes) spend 95% percent of their time practicing to execute well in the remaining 5% of their time. In business, it’s the opposite. There’s very little practice time in business, and we’re expected to execute all the time. There’s the occasional executive business program, leadership retreat, coaching session, or sabbatical. But those are rare, and some working professionals may never have the chance at any of those perks. There are many ways to practice and many techniques go in to practicing for various outcomes. This post from FastCompany Design got me thinking. Maybe we should talk more concretely about practice. Take a look […]

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Extraordinary expectations. Or none at all. Whatever.

By Aaron Templer

Branding, Leadership, Three Over Four Approach

I play percussion for a South Asian dance troupe. Many of the dancers are young women with such high energy and expressions of optimism and glee that it’s as if their life is accompanied by abundant exclamation points and OMG’s hanging over their heads wherever they go. Sometimes I’ll walk into a practice studio or a room filled with these dancers and their energy hits me like I’ve splashed down at the end of a water ride into a sparkly-pink, fruity perfume pool. It’s taken some getting used to. I thought of this when I read Kevin Kelly’s interesting piece about Extraordinary (clipped in this Farnam Street Blog post, where I found it). The gist: Because we are exposed so […]

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Apologizing when you’re Groupon, Rep. Lynn Jenkins, or Married

By Aaron Templer

Leadership

If you feel like you need to apologize more in your life, here are three suggestions. 1) Hold a public office 2) Run a Super Bowl ad 3) Get married I’ve never held a public office and I’ve never run a Super Bowl ad. This would make me, you might suggest, exceptionally unqualified to offer an opinion about how to apologize following a gaffe in either position. I am married though. And I apologize quite a bit. Given the success rate of these apologies I suppose I’m even less qualified to give advice from that position. So I figure why not opine on the first two?

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A few ways to stop intellectual load shedding

By Aaron Templer

Leadership, Marketing

There are many places in the world that have regular “load shedding,” or rolling blackouts. It’s a fact of daily life. When I travel with my wife and in-laws to India, we stay in a small townhouse in Nashik, Maharashtra. Load shedding is as much a part of our daily planning as what we need to get at market. It effects shower schedules (water is heated by an individual, portable “geyser” that runs on electricity), which cascades into breakfast schedules, which cascades into when we can leave the house, which cascades into when we’ll be able to meet with a visiting relative, which cascades into where we need to be for lunch (the main meal of the day), which inevitably […]

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How to quit

By Aaron Templer

Leadership, Social Capital

I know someone with volunteerism in her blood. She’s sat on just about every board in her profession – sequentially, that is. She doesn’t board-bag. She ads value. She’s starting her own organization now. The natural progression from member to leader to creator. It isn’t easy. She’ll be the first to tell you. To make room for her new pursuits she had to quit a board with a cause she believes in and a president she admires. It was going to be hard, something she wasn’t looking forward to. So how does someone so involved, so committed, quit? She committed – gave her word – to the president that she would start the organization she’s working on. And that by […]

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Slipped from ground gained? You’re not alone.

By Aaron Templer

Leadership, Social Capital

As a newly self-employed guy, I very much appreciate blogs that catalog the trials of the free agent. To name a few: Steven DeMaio, Erik Proulx and recently (I hope)Chris Spagnuolo. I guess this is my contribution to some already-great thinking out there, for whatever it’s worth. Oh – and Happy Indian Republic Day! Everybody looses things once gained. It can be terribly depressing and deflating. Your books are a mess despite once having the perfect accounting routine and system. You can’t run five miles anymore even though you once ran a half marathon. You used to network regularly but have been out of the scene for so long you can’t imagine going back to a room full of strangers. You lost […]

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Here’s to the roughnecks

By Aaron Templer

Leadership, Strategy

I went to Ghana thinking I was open-minded about people and different cultures. I mean, I’m from the center of the universe (Boulder, Colorado). I’m married to someone from India. I listen to jazz music. I use a Mac. I have stubble. I’m hip. I’m down. I figured one of the student outcomes of this trip would be a little mind-expansion that comes from interacting with a different culture. That it would be good for the students to learn and experience people who look and live very differently than they do. I was wrong. I was the one needing a little of that educating. Many Newmont expats come from raw materials and excavation industries. Oil and mining mostly. Rough guys […]

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