If I owned an ad agency I think I’d drop the word advertising. And the word agency. If I owned an ad agency I’d recognize that the talent I have at my disposal is an asset that isn’t disposable. I’d consider today an opportunity to throw out the model. Not the staff.
There are plenty of indicators that the traditional ad agency model is ripe for disruption. Are they relevant? Are their margins appropriate, and in service to their or their client’s needs? Are their efforts focused in the right places? Are their models flexible enough to adapt? I come from the client side of this relationship. I’ve hired and managed agencies and have only run a small in-house shop. I won’t pretend to be an expert in their business, and can’t offer any fresh insights to what’s ahead for them. I also have extremely valuable relationships with agencies and their talent. Mine is a creative background, and I see tremendous value in the contributions agency talent will continue to offer the […]
If you follow Seth Godin’s blog (and it’s hard to imagine you don’t – more people read it every day than live in South Dakota) you’ve probably had a mix of reactions over the years. Delighted at ideas, awe-struck at the volume, head-slapping yourself saying “why the heck didn’t I blog about that?” I think what make Seth’s posts so enduring and sticky is his experience in the world. And how he bridges those experiences for his readers to learn from. Stories make ideas come alive.