Connected lessons: when should we forgive?

By Aaron Templer

Marketing, Reputation Management

I connect things. I’m wired to. Sometimes it’s powerful, and sometimes it unnecessarily complicates. It can make for good integrated plans, but it can also result in tangled communications. The past few weeks have been powerful. I’ve reconnected with two long-lost friends. One’s a guitarist I met while attending Berklee College of Music, the other a magazine editor I worked with for a short stint in my career. The guitarist moved back to Israel, the editor moved a few blocks away from me. The guitarist I found on Facebook, the editor I found at the neighborhood frozen custard shop. International, hyperlocal. The reach of social media, the power of sugar and cream. Two very different people with whom I shared […]

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Is social media a practice field?

By Aaron Templer

Marketing, Social web

North Carolina basketball coach Dean Smith said Michael Jordan wasn’t the greatest natural athlete he’d ever coached. He said he was among the hardest working. Miles Davis regularly skipped classes at Julliard to practice his horn, eventually dropping out to play every day in the New York bebop scene. Musicians and artists spend almost all of their time practicing to get ready for small windows of execution. It’s a simple concept: repeat as many skills within as many contexts as often as possible so when it comes time to execute, you aren’t thinking. You’re fully in service to the prime function of the enterprise and its mission. It’s precisely the opposite in business. We’re executing all the time with hardly […]

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Competition today: Who’s riding the Huffy?

By Aaron Templer

Marketing

NPR Guy interviewing Health Insurance Guy. Insurance guy* opining about why government run, public health insurance is a bad idea. How it’ll take us all down like some kind of a Mugabe economic initiative. Insurance Guy is lobbying congress hard on our behalf because the government is inefficient, and the private sector isn’t. NPR Guy**: Then why worry about it? If you and your company*** are so efficient, shouldn’t the market take care of that? Won’t an inefficient government-run program simply fail? Great question. A question that cuts to heart of the argument, that exposes the straw man. Cliff Kuang recently posted on FastCompany and he cuts right to this chase. You don’t bring your Huffy to challenge Lance Armstrong. […]

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If I owned an advertising agency

By Aaron Templer

Marketing

If I owned an ad agency I think I’d drop the word advertising. And the word agency. If I owned an ad agency I’d recognize that the talent I have at my disposal is an asset that isn’t disposable. I’d consider today an opportunity to throw out the model. Not the staff.

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The virus inside agencies

By Aaron Templer

Marketing

There are plenty of indicators that the traditional ad agency model is ripe for disruption. Are they relevant? Are their margins appropriate, and in service to their or their client’s needs? Are their efforts focused in the right places? Are their models flexible enough to adapt? I come from the client side of this relationship. I’ve hired and managed agencies and have only run a small in-house shop. I won’t pretend to be an expert in their business, and can’t offer any fresh insights to what’s ahead for them. I also have extremely valuable relationships with agencies and their talent. Mine is a creative background, and I see tremendous value in the contributions agency talent will continue to offer the […]

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Seth Godin Twitter stream

By Aaron Templer

Marketing

If you follow Seth Godin’s blog (and it’s hard to imagine you don’t – more people read it every day than live in South Dakota) you’ve probably had a mix of reactions over the years. Delighted at ideas, awe-struck at the volume, head-slapping yourself saying “why the heck didn’t I blog about that?” I think what make Seth’s posts so enduring and sticky is his experience in the world. And how he bridges those experiences for his readers to learn from. Stories make ideas come alive.

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