By Aaron Templer
My father wasn’t much of an arts and entertainment kind of guy and he had but a few jokes at his disposal. One of them was a Bill Cosby take on doing drugs. Goes something like this:
“People say that drugs enhance your personality. Yes, but… what if you’re an asshole?”
So to be discovered on Google I should be consistent. Be a one-note blogger. Write myopic web copy.
Yes, but… what if I’m multitudinous? What if the value I add to clients and the world is an ability to connect and align seemingly disparate data points into a cohesive and effective strategy that uncovers efficiencies and new ideas? What if I see branding as much about leadership as marketing? What if I find as much professional inspiration from Walt Whitman as Seth Godin?
I don’t want to be known for what Google says I’m known for. I don’t like how it evaluates people and their value. A good yellow pages. Not a good relationship builder.
We are large. We contain multitudes. Sign me up for references and conversations.
That’s my context, anyway. Not the right approach for all brands and clients. (Do I contradict myself? Very well then, I contradict myself.)