13Jul 2011 by Aaron Templer
Simple – A 3-3-1 Brand Strategy

Simple – A 3-3-1 Brand Strategy

Branding
Let’s get to the simple side of complexity. Try this on for size, fellow branding geeks. Branding happens in three stages: What you think you’re gonna get What you actually get What you’re gonna do about it Building a brand is about asking and answering three questions: What do I/we do well? How I/do we do it differently? Why does it matter? And managing a brand is about one thing: Inspiring a shared vision. Will that work?  
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21Apr 2010 by Aaron Templer No Comments
Which sandbox: Keep Joy In Your Brand

Which sandbox: Keep Joy In Your Brand

Branding
Paul Hawken could have used his time at the Denver Sustainable Industries Economic Forum to talk about anything. And he covered a fairly wide variety of topics. But what stood out was his reminder that "people want to play in the fun sandbox." That sustainable solutions to business and our world should be joyful. Think of the innovation that’s going on in this space, he challenged us. The amazing technology. System-changing ideas. Massive shifts in the status quo. The wondrous problems about to be solved. The human spirit and joy behind it all. If those interested in sustainable development focus on the doom-and-gloom, the catastrophic problems looming ahead, who will want to play with us? An excellent thing to remember when managing a brand. Collaboration, partnerships, and action happen when…
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