Agencies, Our Market Position, and Positive Marketing Agency Thinking
We'll get to these awesome pieces of art in a second. First, though, some thoughts on positive marketing agency thinking: What a year. We (gratefully) continue to be busy at 3o4, working with some wonderfully fulfilling clients and projects. We were also able to filter out a few clients that weren’t working for us these past months, clients we just weren’t able to add value to. This is something that every business deals with—letting go of paying customers or clients—but isn’t much talked about. It isn’t easy. This was on our minds when I came across a blog post from Trinity Management Consultants which explores why ad agencies seem so embarrassed about what they do. Not exactly positive marketing agency thinking, rather a sharp piece with veracious insights on how…